Introduction

If you’re not using Google Tag Manager (GTM) to manage website tracking, you’re missing out on a potent tool that makes digital marketing more accessible and practical. In this post, we’ll cover what a tracking code is and why you should use GTM. We’ll also explain how GTM works—and what it can do for your business.

What is a tracking code?

A tracking code is a snippet of code you add to your website. It’s used to collect data about how people use your site and optimize it for better performance. Tracking codes can be added with just a few clicks in Google Tag Manager, making them very convenient for marketers who want to track their digital marketing efforts without learning how to write code.

Why should you use a tracking code? -You can find more information here on how users interact with your website.

– To make changes to your website that improve its performance – To measure the impact of your digital marketing efforts

-To understand how people find and interact with your website, it’s essential to track the success of your marketing campaigns.

Why you should use Google Tag Manager.

Google Tag Manager is a free tool that enables you to handle your tags and pixels in a centralized location. You can add multiple tags to one title, attach multiple event attributes to a single event, add various pixels to one pixel, and even include multiple tracking codes on a single page. As an advertiser, you’ll find it convenient that this saves time, which we all know is valuable.

It also makes it easier for you as an advertiser because you can use the data from Google Tag Manager to make more informed decisions about your campaigns. You can check the number of clicks on the tags and pixels to better understand your ad’s performance.

Google Tag Manager also has a feature that lets you see which ads are more effective at driving traffic. This is called a funnel analysis, one of the best ways to improve your campaigns. You can use it to identify the more effective ads in terms of conversion rates and lower bounce rates. This way, you can save money by not investing in underperforming ads.

How does GTM work?

Google Tag Manager (GTM) is a container for all your tags and a central hub for all your tracking needs. To track user behavior, you can add custom code to your site. Then, you can use the data in analytics tools like Google Analytics.

For example, You want to track when someone signs up for an email newsletter or how many times they open an email from you. You could add some JavaScript code into each email template to send an event whenever someone clicks on an element on the page (such as an opt-in button). Then, when someone signs up on their website using their contact form–or even visits with no action taken–you’ll see which emails were opened by looking at them individually within GA’s reports section (see image below).

The Tag Manager makes it easy to track multiple events. You can use one tag for all of your email marketing, or you can create different labels for each type of campaign (such as “email signups” and “emails opened”). Understanding your audience and the content they respond to best can be enhanced through this approach.

What does Google Tag Manager (GTM) do?

Google Tag Manager (GTM) is a tag management system. What does this mean? A tag management tool allows you to manage your tags from one place rather than add them individually on each website page.

GTM allows you to create and edit tags and implement them on your website through the GTM interface. You can also use GTM for tracking user behavior–for example, by adding a Google Analytics tag onto a web page so that it sends information about visitors’ interactions with that page back to GA for analysis.

With GTM, you can create and manage tags for Google Analytics, Google Tag Manager (GTM), Facebook Pixel, AdWords Remarketing, and many more. You can also set up triggers to ensure that only specific people see your tags–For instance, if you wish to guarantee that only visitors from a particular region can view a noticeable title.

How can I add a conversion pixel to my website with Google Tag Manager?

If you’re not using a conversion pixel, it’s time to start.

Conversion tracking is an integral part of digital marketing. Adding a conversion pixel to your website can measure how many people convert and where they come from. Optimizing your campaigns can lead to improved results while spending less on advertising. It provides valuable information on what is effective. And what isn’t–and allows you to make informed decisions about future campaigns based on the data that has already been collected on previous ones.

You can add a conversion pixel code to your website to track website conversions. It lets you track how many people are converting on your site and where they come from. When someone converts, they did what you wanted them to do- making a purchase or filling out an opt-in form.

How do I add multiple conversion pixels or event attributes to an existing tag in GTM?

You can add multiple conversion pixels and event attributes to an existing tag in GTM. To do this, you’ll need to create a new title and add all the triggers, actions, and variables you want.

The first step is creating a new tag by going into Tags > New Tag on the left side navigation menu of your Google Tag Manager account. Then click “Create Empty Tag” to start building your new custom tag from scratch with no existing code or triggers attached (you’ll see why we recommend doing this later).

Next up: add some triggers! Click on Triggers at the top left corner of your screen, then click “New Trigger” under ‘When an event happens.’ Fill out all necessary information about what events should trigger this tracking code. For example, if someone visits www[dot]examplewebsite[dot]com/checkout?payment_method=VISA&zipcode=1234567891&cardholderName=JOHN SMITH but doesn’t complete checkout within 30 minutes after entering their payment information into our website checkout form then send us an email alerting us so we can follow up with them via phone call etc…

How can I use one tag to track multiple marketing campaigns and sources simultaneously?

Tracking your marketing campaigns and sources becomes easy with Google Tag Manager. You can use a single tag with multiple triggers, actions, and data layers.s.

For example:

• You want to track both Facebook ads and organic traffic from your website.
• If you wish to monitor various activities on your website (for example, someone clicking on a button vs. someone watching a video).

To accomplish this, you can set up two separate triggers for each type of event you want to track: one trigger will fire when an ad is clicked, another will fire when someone visits the site organically (or through another source). Then you can use two separate actions in each trigger: one step will send custom data about an ad being clicked, and another will send custom data about organic visits or other sources used by visitors

to your site. You can also use data layers to transmit different information about each visit: one layer will send information about the ad click (for example, the URL of the clicked page); another layer will send information about organic visits.

When should I use Google Analytics vs. GTM vs. other tools like Mixpanel, Heap Analytics, etc.?

If you have many tags and need to track multiple marketing campaigns simultaneously, Google Tag Manager is the way to go.

If you want to use event tracking, GTM is your best option. Event tracking can be used for conversions or when someone signs up for an email list or completes a purchase on your site (though there are other options). This method makes tracking clicks on an ad that directs users back to your site easier. It allows you to determine the precise amount of revenue generated by each source.

If multiple websites share data for one company-wide dashboard view, then Google Analytics may work better than GTM.

If you have a small website and want to spend less time tracking, then Google Tag Manager is your best bet. It’s super easy to set up because it doesn’t require coding or other technical skills.

If you still need to implement Google Tag Manager on your site, it’s time!

If you still need to implement Google Tag Manager on your site, it’s time!

Google Tag Manager is a free tool that allows you to manage all your tags in one place. With GTM, you can track multiple marketing campaigns and sources at once. This includes:

• Website tracking (e-commerce transactions)
• Marketing automation pixels (email list signup forms)
• Social media campaign pixels (Facebook Like buttons)

Google Analytics tracking (pageviews and events)

This guide will walk you through setting up Google Tag Manager and configuring it for your site. We’ll also show you how to use GTM to track the critical metrics that matter most to your business.

Conclusion

Google Tag Manager is a powerful tool to help you make your marketing campaigns more effective and efficient. It allows you to add multiple tags simultaneously, meaning less time spent on implementation and maintenance. And since it’s a centralized platform, all your data will be in one place–no need for multiple analytics tools!