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Account-based marketing (ABM) is a strategy that helps businesses focus on the individual accounts and customers of companies to maximize sales, leads, and revenues. What
The pace of technology is quickening and causing changes in the world. We are now able to do things that were unimaginable even a few
Introduction Customer segmentation involves categorizing customers into groups based on common traits or characteristics they share. This approach allows businesses to customize their marketing strategies
Regarding B2B marketing, email remains one of the most effective and reliable channels for reaching and engaging your target audience. However, to maximize the impact
Introduction Artificial Intelligence in Email marketing is still one of the most effective tools for digital marketers. It’s also one of the oldest, having been
Introduction Digital marketing is an inclusive term. The term has diverse interpretations depending on the individual, but it primarily entails utilizing digital platforms to advertise
Introduction E-commerce businesses can use dynamic Pricing to increase revenue, improve customer experience and optimize performance. Dynamic Pricing considers market disruptions, seasonal trends, and customer
Introduction Dive into the future of personalization with Quantum Machine Learning (QML). This groundbreaking synergy of quantum computing and machine learning is reshaping how businesses
Introduction marketers today. In today’s era, the competition in the digital marketing industry is at its peak. To stay ahead of the competition, you must
Introduction One of the most talked-about technologies globally is artificial intelligence and machine learning. But what are they, exactly? And how can they help your
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