Introduction

The digital marketing landscape is constantly evolving. This is because technology changes, customer expectations are in constant flux, and competition is fierce. However, if you’re a business owner or marketing manager who wants to stay ahead of the curve, you need to be aware of the latest trends in digital marketing. In this article, we’ll explore five different tactics that will help you build brand equity using digital channels: online reputation management (ORM), influencer marketing (IM), email marketing (EM), PPC advertising (PPC), and conversion optimization (CO).

Online reputation management

Online reputation management is a strategy that can be used to build brand equity. Online reputation management, including social media profiles and websites, manages and improves your online presence. It’s important because it lets you control what people see when searching for your company online.

Online reputation management works by having someone monitor what is being said about you in various places on the internet (social media sites like Facebook, Twitter, or Instagram) and respond appropriately if negative comments are being made about your business. Suppose someone leaves a bad review of one of your products or services. In that case, this should be addressed quickly so as not to cause any damage to your overall image within the market space. Those reviews may impact sales negatively as customers become aware of them through word-of-mouth marketing channels such as WordPress blogs, etc.

Influencer marketing

Influencer marketing is a tactic that harnesses the power of social media influencers to promote your brand, product, or service. If you’re thinking, “What’s an influencer?” they’re people with large followings on social media (usually Instagram, YouTube, and Twitter) who can drive engagement with their audience through recommendations and endorsements. They might also be known as micro-influencers if they have fewer followers but are still active online.

This strategy aims to get influencers talking about your business. Hence, prospective customers see it organically in their newsfeeds or searches without having clicked on any paid ads from you first. Once someone sees what an influencer has to say about your product/service and decides it’s worth checking out further, there’s a chance they’ll purchase from you instead of somewhere else–which means more revenue for both parties involved!

Email marketing

Email marketing is one of the most effective ways to reach your audience. It’s easy for customers to ignore ads on social media or in their inboxes, but an email from a brand that they trust can help build relationships with them.

Email marketing is also great for getting people to take action. By sending out offers and discounts through email campaigns, you can encourage customers to make purchases or sign up for something immediately (such as a newsletter) instead of waiting until later, when they might forget about it altogether. Consider using this tactic as part of an advertising campaign–for example, if you’re trying out different types of ads on Facebook and want some feedback before making any final decisions about what works best where based on cost-per-click rates alone!

PPC advertising

PPC advertising is buying ad space on search engines and social media platforms. There are many types of PPC advertising, but we’ll focus on the most popular ones: Google AdWords, Facebook Ads, and Twitter Ads.

Google AdWords is an online platform where companies can purchase ads that appear when relevant keywords are typed into a search bar or clicked on by users who have visited their website before (based on cookies). Facebook Ads allows companies to target specific users based on demographic information about themselves as well as interests they’ve declared within their profile information; it also enables them to run campaigns targeted at specific geographic locations or languages spoken by those countries’ residents so they can reach an international audience without having to translate their content into foreign languages beforehand.

Twitter Ads lets marketers target potential customers based on interests expressed through tweets such as hashtags used frequently within specific topic areas like travel (#travel), sports (#sports), or even hobbies like photography (#photography). LinkedIn has long been known as one of the best ways for professionals looking for work opportunities because its members include CEOs from Fortune 500 companies – however, did you know that LinkedIn also offers powerful tools specifically designed just for marketers? You can take advantage of these features, including Sponsored Updates, which allow brands who want more visibility with consumers.”

Conversion optimization

Conversion optimization is optimizing a website or landing page to increase conversions. It can be done through various methods, such as A/B and multivariate testing, but it’s best with other digital marketing tactics.

Conversion optimization is essential because it helps you understand how your current customers behave on your site and how they interact with your brand. You’ll be able to see where they drop off, what they like about what you’re offering (or don’t like), where they go after leaving the site, and more–all of which can help inform future decisions about how you market yourself online.

Some companies that have used conversion optimization include Amazon, Uber, and Lyft.

Why do you need conversion optimization? Because it helps you understand how your current customers behave on your site and how they interact with your brand. You’ll be able to see where they drop off, what they like about what you’re offering (or don’t like), where they go after leaving the site, and more–all of which can help inform future decisions about how you market yourself online.

Customer retention

Customer retention is the process of retaining existing customers. It helps to reduce costs, increase profits, and create more loyal customers. The cost of acquiring a new customer is much higher than having an existing one.

Customer retention is a critical component of the marketing mix because it allows you to focus on your best customers rather than trying to attract new ones all the time.

A customer retention strategy is essential for any business because it can help reduce costs, increase profits, and create more loyal customers. The cost of acquiring a new customer is much higher than retaining an existing one. Customer retention is a critical component of the marketing mix because it allows you to focus on your best customers rather than trying to attract new ones all the time.

Analytics and Reporting

Analytics and reporting are the foundation of digital marketing. They allow you to understand your audience, make informed decisions about your marketing strategy, and measure results.

An excellent example is Google Analytics–a tool that allows you to track visitor behavior on your site or app (e.g., what pages they visit and how long they stay on each page). You can use this data to improve user experience by optimizing content for different devices (desktop vs. mobile) and understanding what content resonates with visitors regarding social sharing or pageviews per visit. The list goes on!

The importance of analytics cannot be overstated; in fact, it should be considered one of the essential parts of any business strategy in the future because it gives insight into consumer behavior, which ultimately helps inform future decisions about where resources should be allocated (including budget).

Mobile Optimization

Mobile optimization is essential for SEO, UX, CRO, and more.

Mobile optimization can be a powerful tool for marketing your brand online. Google must make it a ranking factor in mobile search results. Mobile optimization isn’t just about making sure your website looks good on mobile devices–it’s also about ensuring that users have an optimal experience when they visit your site via their phones or tablets. This means attention should be paid to the visual appearance of content and how easy it is for people who see through their phone or tablet (or both) to navigate through your site and find what they need quickly and easily without getting lost.

To ensure that your website is mobile-friendly, it’s essential to do some basic testing. This can be as simple as using Google’s Mobile-Friendly Test or a browser plugin like the Mobile-Friendly Test Tool Google. You’ll also want to ensure your site loads quickly and easily on mobile devices.

Digital marketing is a powerful tool for building brand equity.

Branding is a critical part of the marketing mix. It creates awareness and loyalty for your company’s products or services so that customers will choose them over similar ones offered by competitors. Brand equity refers to the difference between how much your brand is worth and what it costs you to create that value through advertising, promotions, and other efforts.

Brand equity can be built through digital marketing because it allows companies to target specific demographics and audiences with highly relevant messaging–and measure results in real-time so they know what works best for their business goals.

There are many ways to measure brand equity, but one of the most common is calculating brand value. This is how much people would pay for a product or service if your company didn’t offer it. A strong brand can command higher prices than competitors because customers perceive more excellent value in what they’re buying.

Conclusion

In conclusion, digital marketing can be a powerful tool for building brand equity. Using the right tools and techniques, you can connect with your customers, grow your business, and increase profits.

Ready to take your business to the next level by Building Brand Equity? GenBe Company is here to help you unlock the full potential of this powerful platform. With our expert-to-know digital marketing services, we can tailor a strategy specifically for your business, driving traffic and maximizing your online visibility.