Introduction

The digital marketing landscape has changed dramatically over the past few years. With the increasing use of social media, people share more often and through more channels than ever. In fact, according to Hubspot, over 70% of all digital traffic comes from social media and other platforms like email or search engines. However, even though this type of traffic might lead potential customers to your website or landing page, traditional analytics tools like Google Analytics or Adobe Analytics must track it continuously. This means that brands don’t have access to essential data about who is visiting their site or what they do once they get there—information that could help improve conversions or customer loyalty programs.

Dark social

Dark social is the type of social sharing that happens when a user shares a URL via email or text. Dark social is not visible to the website owner or to Google Analytics (the most popular analytics platform).

Because dark social doesn’t pass through an intermediate service like Facebook or Twitter, marketers can’t track how many people share their content this way. Still, there are ways you can estimate how much impact dark traffic has on your site traffic numbers:

• Use data from other sources (like Google Search Console) that show search queries containing links to your site. This will give you an idea of how many people are finding your content through organic search results rather than social media sites like Facebook and Twitter–which means they came from somewhere else!

Private social sharing

Private social sharing is when someone shares a link on a social network, but the share isn’t publicly visible. This differs from public sharing because private networks don’t appear in analytics tools. Most marketers and agencies don’t include this information in their reports because tracking and quantifying are difficult.

If you want to measure dark social traffic, there are a few options available:

• You can use an alternate source like Alexa or SimilarWeb for traffic estimates based on referral links (this will give you more accurate data).
• You can use Google Analytics’ new “Social Referrals” report that includes private shares from Gmail, WhatsApp, and Messenger platforms–but only if you have access to them!

Website Traffic

Dark social is a form of sharing that site owners do not track. It’s essential to understand how dark social works because it can be used to increase your website traffic, track user behavior and improve conversions.

In a nutshell, here’s how dark social works:

• Social media users share content via email or messaging apps (e.g., WhatsApp) rather than through platforms like Facebook or Twitter.
• When someone shares something on their profile (e.g., Facebook), they may not use the share button provided by that site; instead, they’ll copy-and-paste URL links into other channels, such as email blasts.

Data from Chartbeat shows that only 10% of all links shared on Twitter show up in analytics reports! So if you’re paying attention only to what comes through your analytics toolkit, you’re missing out on 90% of the action happening elsewhere (potentially losing out on valuable data).

Conversions

Conversion rate measures how many users take a desired action (such as purchasing or completing a form). It’s calculated by dividing the number of completed goals by total clicks, then multiplying by 100 to get it as a percentage.

Conversion funnel refers to the process between when someone visits your site and they finally convert into paying customers. This includes all the steps between those two events, such as filling out forms and interacting with content on social media platforms like Facebook or Twitter.

Conversion optimization allows you to improve the performance of each step in this process so you can increase conversions at each stage until you reach 100% conversion rates for every step along your conversion funnel!

Targeted campaigns

Targeted campaigns are used to reach a specific audience. You can target your campaign using keywords, geotargeting, and behavioral targeting.

Keyword Targeting: Keyword targeting is used when you want to target users based on their search queries on Google or any other search engine. For example, suppose you have a website selling shoes online and want to promote it through digital marketing. In that case, you can use keyword-based ads for this purpose as well as other platforms like Facebook and Instagram, etc., because both these platforms allow advertisers to create ads based on keywords which means that we don’t need any physical contact with our customers. However, we can still reach them easily through digital channels only if we know what they’re looking for in terms of products/services offered by us rather than just showing up everywhere without any idea about what people want from us. This will help improve the sales conversion rate significantly!

Personalized messaging

Personalized messaging is a digital marketing tactic that can increase conversions and website traffic. It’s also one of the most effective ways to connect with your audience on social media platforms like Facebook, Twitter, and Instagram.

The idea behind personalized messaging is simple: when you know something about a person (their name, location, or interests), you can send them messages that are more relevant to them than those sent by other people with similar goals. For example: if someone visits your website but doesn’t buy anything right away, email them later in the week reminding them about what they saw on your site and encouraging them to revisit it soon!

Google Analytics

Google Analytics is a powerful tool that tracks website traffic, social media engagement, and email marketing campaigns. You can also use it to track paid advertising campaigns on Google AdWords.

Google Analytics provides you with a lot of data about your website visitors, including what they do on the site (e.g., time spent on each page), where they come from (e.g., which search engine or social media platform was used), and how much revenue these visitors generate for your business through their purchases or subscriptions etcetera.

You must know how to use this tool because it will help you understand how people engage with your content so that when deciding whether or not something works well enough – whether it needs changing or not – then based on hard facts rather than assumptions made based on gut instinct alone.”

UTM parameters

UTM parameters are used to track the source of traffic. UTM parameters can be added to URLs to identify where visitors came from, what they did on your site, and other information about their visit. UTM parameters are “URL tags” or “URL keys.”

When you start tracking links with UTM parameters in Google Analytics, you’ll see a new column called “Campaigns” appear under your report’s ‘Acquisition’ tab (see image below). This column contains all the campaign information you’ve added using UTMs. When someone clicks on one of these links from social media or emails containing UTM values, those values will be passed along with it so that we know where our traffic is coming from when someone visits us through those mediums!

Specialized tools

Specialized tools are a way to find out more about your customers and can help you understand your audience better. Google Analytics, for example, is a free tool that tracks website traffic and conversions. It also tracks user activity on social media sites like Facebook and Twitter.

Google AdWords is another valuable tool for marketers because it allows advertisers to create specific campaigns based on keywords they want people to search for in search engines like Google or Bing (Microsoft). Facebook Pixel is used by many businesses as well as third-party companies such as MailChimp so that they can track users on their websites through Facebook ads and send them targeted messages based on their interests or behavior online.

Influencer marketing

Influencer marketing is a form of digital marketing that involves partnering with influential people in your niche to promote your product or service. Influencers can be social media influencers, bloggers, or industry leaders. They can also be paid or unpaid.

• Paid: Influencers are compensated for endorsing and promoting your product or service. This could mean cash payments (e.g., for reviews), free products/services, and affiliate links (e.g., when they link to buy from Amazon).
• Unpaid: The influencer shares content about your brand on social media platforms such as Facebook and Instagram without receiving compensation directly from you–however there are still ways that brands can benefit from these types of engagements through things like increased awareness and engagement with fans who see them interacting with brands which may lead them down the path towards becoming customers themselves someday.

Digital marketing tactics can be used to increase conversions.

Digital marketing tactics can be used to increase conversions.

Digital marketing aims to get your message in front of the right people at the right time, but how do you know who those people are? Or when they’re going to see it? That’s where dark social comes in. Dark social refers to all non-publicly shared content, such as email and private messaging apps like WhatsApp or Messenger (formerly Facebook Messenger). Search engines don’t index these platforms, so they only show up on Google Analytics reports if someone shares them publicly on social media first–and even then, only if they use hashtags or other keywords associated with a particular brand.

Private sharing has become an increasingly popular way for brands and businesses, including yours!–to reach new audiences organically by sharing content via private groups rather than through public channels like Twitter or Facebook, where there’s no guarantee anyone will see what’s posted!

Conclusion

Digital marketing tactics are a great way to increase conversions and sales for your business. They can also help you reach more customers and improve your brand visibility online. If you’re looking for ways to improve your digital marketing strategy and make it more effective, this article will give some valuable tips on how to do so.

Ready to take your business to the next level with Dark Social in Digital Marketing? GenBe Company is here to help you unlock the full potential of this powerful platform. With our expert digital marketing services, we can tailor a strategy specifically for your business, driving traffic and maximizing your online visibility.