Introduction

Search Console is a free service provided by Google that allows you to see information about your site, its indexing status, and crawl errors. You can also use Search Console to view, upload and implement sitemaps.

Google Search Console

Google Search Console (GSC) is a free tool to help you monitor your website’s performance in Google Search results. It’s a great way to get started with digital marketing, as it lets you see how your site is performing and helps identify issues affecting its performance.

You can use GSC to:

• See how often your site appears in Google search results for specific keywords or phrases people enter when looking for content like yours on the web.
• Check which pages rank highest on page 1 of the search engine results page (SERP).

What is Google Search Console?

Google Search Console is a free search engine optimization tool created by Google and used to evaluate how web pages are displayed in searches. It includes information about your site’s performance in search results and data about your site’s technical health. You can use this tool to find out:

• How often are users visiting your pages, and how long they’re staying there?
• Which pages on your site get the most traffic from Google, including which keywords were used to find those pages or whether they were clicked on directly from another website like Facebook or Twitter instead of coming from a search engine query at all?

Why is it important?

• Google Search Console is a free search engine optimization tool that you can use to monitor. You can use the Google Search Console to assess how well your website shows up in search results, diagnose technical problems that may be affecting your rankings, and monitor changes in user behavior.

Google Search Console provides data about:

• Indexed pages on your site (how many pages are being found by Google)
• Links pointing at each of those indexed pages (which links are most prominent)

The site’s crawl rate (how often Google is visiting your site) The number of users who click on your site from Google search results

The index status of your site’s pages (are they being found by Google?) Click-through rates for each page on your site

The search console is a free tool that helps you diagnose, monitor and fix issues with your site’s performance in Google Search results. It provides data about Indexed pages on your site (how many pages are being found by Google), Links pointing at each of those indexed pages (which links are most prominent), The site’s crawl rate (how often Google is visiting your site) The number of users who click on your site from Google search results in The index status of your site’s pages (are they being found by Google?) Click-through rates for each page on your site

How to use it

Google Search Console is a free tool that provides insights into your site’s performance in Google Search. It also contains devices that allow you to submit and monitor your sitemap and crawl your site.

You can access the console by visiting https://www.google.com/webmasters/.

Google Tag Manager is a free tool that allows you to tag your website, manage the tags and view analytics data. You can access it at https://www.google.com/tagmanager/.

Getting started with Google Search Console

Before monitoring and improving your site’s performance in Google Search, you must create a Google account. To do so, visit https://accounts.google.com/NewAccount?hl=en-US&passive=true&continue=https%3A%2F%2Faccounts.google.com%2FNewAccount%3Fhl%3Den-US%26amp;passive%3Dtrue&continue=https%3A%2F%2Fwww.google.com/webmasters/tools%.

Once you have created an account and logged into it, click on the “Search Console” link at the top right of any page (under “My Account”). This will take you directly to Search Console, where we can now begin monitoring our website’s performance

in Google Search. The first thing we want to do is verify our website’s ownership. This will allow us to access various tools that will help us monitor and improve its performance in search results. To do this, click “Verify Ownership” under your website profile and enter the code on the screen into the box below it (or use your mobile phone).

Metadata & SEO keywords

Metadata is the data that describes your website. It tells Google what your website is about and what it’s trying to achieve.

Google uses metadata in two ways:

• To understand the content of your website. This helps Google understand what users will find on your site, which allows them to rank it higher in search results.
• As SEO keywords for ranking purposes, when someone searches for “digital marketing strategy,” Google will use those words to indicate what kind of content to show in their search results–and this can be used by competitors who want their websites ranked higher than yours!

To compete with large brands and e-commerce sites, you must ensure your metadata is up-to-date and relevant. If not, it can be the difference between your website ranking on page one or page ten of Google search results—or not at all!

Website performance data in Search Console

Search Console is a free tool that allows you to see how Google sees your website—including the number of pages it has indexed and crawled and any errors on those pages. You can also use Search Console for:

• Check if any issues with your site (such as broken links or outdated content) could affect its performance in search results.
• See how often users click on links on your site, which will help you identify areas where improvement needs to be made for users to find what they’re looking for more easily!

Get notifications when Google sees the structure of your site changes. This can help you keep track of any changes to your website that might affect its performance in search results. Use Search Console to monitor how often people click on links on your site, which will help you identify areas where improvement needs to be made for users to find what they’re looking for more easily!

Indexing & crawl tools in Search Console

Crawl errors, crawl budget, and site search analytics are all essential features of Google Search Console. They help you understand how well Google indexes your site and how often bots crawl it.

• Crawl errors: This page shows any mistakes during a recent crawl of your site by bots. The list includes technical issues (such as server response codes) and content-related problems–for example, if there’s an error in an HTML tag on one of your pages or duplicate titles on different sections within the same document. You can also see when these issues were fixed so that you know when they’re resolved permanently!
• Crawl budget: This feature helps marketers understand how often bots crawl their web pages within a given period (usually 30 days). It provides valuable insight into how frequently Google visits each page and which ones receive more attention than others; this helps determine where to focus efforts when making improvements or adding new content to drive up rankings over time through increased exposure from higher rankings across different search results pages (SERPs).

The critical thing to remember is that the two are not the same.

 Google Analytics tracks visitors, while Google Search Console reports on their activity. In other words, it’s a tool for monitoring how your content performs in search results (and what those visitors do when they get there).

The two tools are different in many ways but share a few things. Both help you understand how people are interacting with your content, and both can be used to drive traffic to your site. Here’s the difference between them:

-Google Search Console is for tracking search traffic. -Google Analytics is for tracking website traffic.

Conclusion

Google Search Console is an essential tool for any digital marketer who wants to get the most out of their website. It can help you track your rankings, monitor your pages and diagnose issues with your site’s performance. However, it’s important not to confuse this with Google Analytics – they are two separate services that offer different features, but both play a crucial role in helping businesses understand how visitors interact with their brand online.#ENDWRITE