Introduction
Digital marketing has changed immensely in the past few years. It’s practically unrecognizable from what it was even a few short years ago. And while this trend will likely continue, some changes are already beginning to happen that we can expect to see in 2020 and beyond. The following six tactics will help you prepare for the future of digital marketing:
- Personalization
Personalization is the process of making content more relevant to the individual user. It can be done using data from a variety of sources, including:
- Data collected directly from users (e.g., email addresses)
- Data is collected indirectly through cookies or other tracking mechanisms in the browser (e.g., location, browsing history)
Personalization is a crucial part of modern digital marketing because it helps brands connect with customers by showing them what they want to see–and don’t want to see–on their screens. Personalized ads have been shown to increase click-through rates by up to 20%.
Personalized ads can also be more effective because they are more relevant to the user. Customers are more likely to click on them and engage with your brand.
Personalized content is a great way to improve your SEO. You can increase engagement and improve click-through rates by showing the right content to people. This, in turn, will help your website rank higher in search engine results pages.
Personalized content can also be used to improve your conversion rates. Using data from cookies, websites, or other sources to tailor content to the user’s needs and interests, you can give them what they want and increase engagement. This will also help you get more traffic from search engines.
- Mobile-First Design
Mobile-first design is designing a website with the mobile experience in mind first. It’s a strategy that helps you optimize your site for mobile users and should be used for all websites, especially e-commerce sites.
Mobile traffic has overtaken desktops as the primary way people use the internet for everything from checking emails to shopping online. According to Statista, worldwide smartphone shipments reached 1 billion in 2014–and they’re not slowing down: IDC predicts that by 2020 there will be nearly 6 billion connected devices worldwide! If your website isn’t optimized for mobile users, you could miss out on enormous traffic and sales opportunities.
While there’s always a chance that a desktop user is accessing your website, optimizing for the mobile experience first is essential. This means designing your site so that it can be viewed on any device, be it laptops, tablets or smartphones. By optimizing for mobile devices first and then expanding the design to include desktops, you’ll make sure that all users have an optimized experience regardless of their device type.
- Video-Based Content
Video-based content is a great way to reach your audience. It’s more engaging, easier to digest, and more shareable than other types of content. Video can be used across multiple platforms and in various formats–from short videos on Instagram Stories or Facebook Live to longer videos on YouTube.
The key to successful video marketing is creating videos that are relevant to your audience and shareable. The best way to do this is by focusing on a specific topic, like how-to videos or product demonstrations.
Creating a regular series is another way to get started with video marketing. Think about what content your audience wants to see and create videos around that topic. If you have an e-commerce store, a regular series could be product reviews or tips on using specific products.
The next step is to get your videos in front of the right audience. You can do this by promoting them on social media, emailing them to subscribers, and sharing them with influencers. It’s also essential to make sure that there’s a call-to-action at the end of each video so viewers know exactly what they should do next.
Make sure that your videos are optimized for search engines. Include relevant keywords in the title, description, and tags, as well as any subtitles or captions you create. Include a link to your website in the description so viewers can quickly learn more about what they just watched.
- Instant Messaging
Instant messaging is a direct communication between two or more people. It’s a form of real-time text messaging that allows users to communicate in real-time instead of email or voicemail, which are not immediate.
Instant messaging has become increasingly popular over the past decade and is used for everything from communicating with friends and family members to conducting business meetings over Skype or Google Hangouts.
Many businesses use instant messaging to communicate with customers, suppliers, and other business partners. The technology has become so popular that there are several different types of instant messaging available today, including:
- Artificial Intelligence (AI) and Machine Learning (ML)
Artificial intelligence (AI) and machine learning (ML) are the future of digital marketing. This isn’t just a trendy buzzword–it’s a statement of fact. AI and ML can help marketers reach their target audience more effectively, leading to increased conversions and sales.
Here are some examples of how these technologies can be used:
- Customer service bots that respond to customer inquiries 24/7 with limited human involvement
- Website personalization software that uses data from previous purchases made by customers on your site so that each visitor gets an experience customized specifically for them
Marketing automation software that can analyze data from multiple sources and create personalized campaigns based on consumers’ needs and interests
AI and ML can also be used to create personalized experiences for customers that are more relevant and engaging than ever before. Many experts say these technologies will soon become integral to every marketing strategy.
- Chatbots
Chatbots are an advanced form of digital marketing that can automate customer service and sales. Chatbots are software programs that simulate human interaction through natural language processing (NLP), artificial intelligence, and machine learning.
Chatbots collect information from the user through a series of questions or commands to complete a task or fulfill a request. For example, if you wanted to order flowers online but needed more time for phone calls or live chat support because you were busy at work all day, this would be the perfect opportunity for your company’s chatbot!
Chatbots are the perfect solution for businesses that want to offer high customer service without hiring additional staff. Chatbots can be programmed to answer simple questions, provide important information about your products or services, and even make sales by collecting customer data.
The benefits of using chatbots are that they’re straightforward to set up and use, you can customize them for any industry or business model, and they’re incredibly affordable. Chatbots can be programmed to answer simple questions, provide important information about your products or services, and even make sales by collecting customer data.
Advanced Digital Marketing Tactics, Future of Digital Marketing, Digital Marketing Strategies, Digital Marketing Trends, Digital Marketing Techniques
Advanced Digital Marketing Tactics, Future of Digital Marketing, Digital Marketing Strategies, Digital Marketing Trends, Digital Marketing Techniques
Advanced digital marketing tactics are crucial to success in today’s fast-paced digital world. Suppose you think about it for a minute. In that case, it will become clear why this is true: the internet has changed everything about our shopping habits and how we interact with friends and family members, our entertainment options, and even how we get from place to place! As such, marketers need to be able to adapt quickly to stay ahead of their competition. But where do you start? How do you know which advanced techniques are worth learning?
In this post, we’ll discuss advanced digital marketing tactics to help ensure your company stays on top of its game as technology continues evolving at lightning speed (no pun intended).
Conclusion
The internet has evolved over the years, as have brands’ marketing tactics with the rise of mobile devices, AI, ML, and chatbots; marketers need to keep up with these trends and understand how they can be used to their advantage.
