Introduction

Over the past ten years, digital marketing has rapidly evolved. Once seen as merely an extension of traditional marketing, it has become a standalone discipline and is now seen as a critical component in any business strategy. As part of this transformation, new technologies have emerged that have transformed how people interact with their devices and access information online. Voice technology is one such advancement that is changing the landscape for marketers by providing a new channel for reaching consumers. In this article, we’ll explore how this technology works and its impact on future digital marketing strategies—and why you should pay attention to them.

Natural language processing

Natural language processing (NLP) is the ability of a computer to understand human language. It’s one of the most important trends in digital marketing and will change how people search for information, interact with websites and apps, and even buy products online.

NLP has been around since computers were first invented, but it has become more important as technology evolves because it allows machines to process information more efficiently. The growth rate of voice searches has grown significantly over the last few years because people prefer this method over typing on their devices when they want something done quickly or urgently, such as ordering food from an app while standing at their countertop stovetop cooking dinner!

Voice user interface

Voice User Interface (VUI) technology enables users to interact with a computer using voice commands. It’s a natural language processing technology, which means it understands spoken words and converts them into actions.

VUI is a critical component of conversational marketing, which uses chatbots to automate interactions between brands and customers on social media platforms like Facebook Messenger or WhatsApp. These automated conversations can be used to deliver customer support, send personalized messages based on customer data stored in CRM systems, collect customer feedback, and more, all without having humans involved at all times!

The rise of smart speakers like Amazon Echo has made VUI even more popular because these devices have built-in microphones that allow them to listen closely when someone speaks into them so they can understand what you’re saying before launching an action based on your input (i..e: ordering something online).

Conversational marketing

Conversational marketing is a way to interact with customers using natural language. It can be used in chatbots, voice assistants, and other AI technologies, allowing you to communicate with customers more naturally. Conversational marketing is also used in customer service, lead generation, and sales.

Conversational marketing is about creating a conversation with your customers. It’s about more than just being able to speak but also listening.

You need to understand what your customers are saying and respond in a way that helps them. This can be done using chatbots, automated programs that use artificial intelligence, and conversational marketing to communicate with customers on websites or other platforms such as Facebook Messenger and Twitter. Conversational marketing is also used in voice assistants like Amazon’s Alexa, Google Home, and Apple’s Siri.

Smart speakers

Smart speakers are voice-activated digital assistants that can play music, order products, and control other smart devices in your home. They’re mini-computers that you can talk to.

Smart speakers work by listening for a wake word (like “Alexa” or “Google”), after which they’ll respond with an audible prompt asking what you’d like them to do for you. You can then give them commands such as: “Play all my favorite songs by The Beatles on Spotify”; or “Turn off the lights in my living room.”

There are many benefits associated with using smart speakers like Amazon Echo or Google Home devices, including making life easier by helping us complete tasks more quickly, saving time by finding information faster than ever before possible, reducing stress levels because they eliminate repetitive tasks such as turning off lights before going to bed each night; getting answers quickly without having any prior knowledge about the topic being discussed

; and making it easier to learn new things by accessing information at your fingertips.

There are also some concerns about smart speakers and privacy. For example, they can listen in on conversations between family members or friends when they’re within earshot of one another. Some people may also worry that these devices could be hacked by criminals who want access to their homes or even used by governments to spy on citizens without their knowledge.

Voice-activated assistants

In a nutshell, voice-activated assistants are intelligent devices that respond to your spoken queries and commands. For example, you can ask a voice-activated assistant to “play music” or “turn off the lights.” You can also tell it to set the alarm for tomorrow morning or remind you about an upcoming appointment–the options are virtually limitless!

The most famous examples of these devices include Amazon’s Alexa (which powers its Echo line of speakers), Apple’s Siri (which comes built into every iPhone), Microsoft’s Cortana (available on Windows 10 devices), Google Assistant (available on Android phones) and Samsung Bixby (which comes preinstalled on certain high-end Galaxy smartphones).

You can also find voice-activated assistants built into your smart home devices daily. For example, Nest thermostats and Google Home speakers have proprietary assistants to help you control your household’s temperature or play music on command.

Voice search queries

Voice search queries are long-tail keywords. Because voice queries are more conversational, they are more precise than typed search queries. For example, if you’re looking for a pizza place near your office with gluten-free options on its menu, the following query would be: “Pizza delivery near me that delivers gluten-free.”

In contrast, this same query typed into Google would likely produce results with broader (and less precise) terms like “pizza delivery near me” or “gluten-free pizza.”

The more precise the query, the better your chances are of ranking for that term. Since voice queries are more accurate than typed search queries, this can increase your website’s rankings for those terms.

What does this mean for SEO? If you’re looking to get into voice search and want to rank for voice queries, it’s essential to start by optimizing your website with all the same SEO best practices that you’d use for any other type of search query. That includes ensuring your site loads quickly, including relevant keywords in your copy and title tags, using Schema markup where appropriate, etc. After establishing the fundamental elements, it is essential to consider how you can enhance your website for voice searches.

Long-tail keywords for voice search

If you want to optimize your content for voice search, beginning with long-tail keywords is a good idea. Long-tail keywords are phrases that consist of three or more words. They are usually less competitive than standard keyword phrases. For example:

• I’m having trouble with ants in my bedroom. Can you provide me with tips on how to get rid of them?
• “How do I get rid of ants in my bedroom quickly?”

When they hear it back from Google Assistant or Alexa, these longer queries are much easier for users to say out loud and understand what they’re looking for. They also tend to have higher conversion rates because people know exactly what they’re getting into before clicking through on the result links (which is especially important if you’re selling something).

So, how do you find long-tail keywords? There are a couple of different ways. One is to use Google’s Keyword Planner tool, which estimates how many people search for a particular term each month. You can also use tools like Ubersuggest to see what other related keywords people have searched for in the past (and then try them out in your content).

Mobile optimization for voice search

Voice search is a mobile-first technology.

Mobile devices are the primary way people interact with voice technology, so ensuring your website is optimized for the platform is essential. As more people start using voice search, they’re likely to ask more extended questions and make more complex requests than they would if they were typing on their phone or tablet. The average number of words per query has grown from 3.2 in 2013 to 4.2 in 2017; this means that users want answers that can’t be found by simply searching for one keyword on Google (or Bing). If you haven’t already done so, now is an excellent time to optimize your website’s content and design so that it’s ready when users start asking questions through Alexa or Siri instead of typing them into search engines like Google Search Engine Results Page (SERP).

Voice technology trends and insights

Voice technology is a new way to search and interact with the internet. By 2020, 50% of all searches will be done with voice. This means people use their phones to interact with search engines differently than before–they’re talking instead of typing.

The implications of this trend in digital marketing are huge. If you’re not optimizing your content for voice searches, your audience could miss valuable information about your brand or product!

As competition continues to grow on the internet and the search engine duopoly tightens its grip on the market, brands must stay ahead of the curve. To do so, they must consider how voice technology changes their audience’s online behavior.

Learn about the impact of voice technology on digital marketing.

As voice technology becomes more prevalent and sophisticated, it’s essential to understand its potential impact on digital marketing.

Voice search differs from text-based search in several key ways:

• Voice searches are more conversational. Users often use natural language like “Where is the nearest coffee shop?” or “How far away is Starbucks?” rather than specific keywords.
• People tend to ask questions when conducting voice searches, so you should have content ready for these inquiries. For example, if someone asks about your business or product line, be prepared with an answer explaining what you do or where you fit into the market space (e.g., “We’re an online clothing seller”). This will help boost conversions by providing valuable information upfront instead of forcing users through multiple pages before finding what they need.”

Conclusion

In conclusion, voice technology presents a massive opportunity for marketers to connect with customers in a new way. We hope you’ve found this article helpful and informative as you explore how your brand can take advantage of these emerging trends.

Ready to take your business to the next level with Impact of Voice Technology? GenBe Company is here to help you unlock the full potential of this powerful platform. With our expert-to-know digital marketing services, we can tailor a strategy specifically for your business, driving traffic and maximizing your online visibility.