Introduction

Voice search is multiplying, with 38% of US consumers using voice assistants at least once a month. Read on to learn more about the different types of virtual assistants and how they can help your digital marketing efforts.

Natural language processing

Natural language processing (NLP) is the task of enabling computers to understand human languages. It involves using artificial intelligence, machine learning, and deep learning. NLP is a subset of artificial intelligence that allows systems to understand human speech and information derived from text, such as meaning and context.Natural language processing systems have been incorporated into chatbots and virtual assistants such as Siri, Alexa, and Google Assistant.

The goal of NLP is to understand, analyze and process human languages. It is a broad field with many subfields and applications, including information retrieval, question answering, machine translation, and text mining. NLP is also used in other areas, such as cognitive psychology and cognitive science.

Conversational marketing

Conversational marketing is a new way to interact with customers. With conversational marketing, businesses can use natural language processing to create and facilitate conversations between consumers and companies. It’s an exciting opportunity for brands because it allows you to engage with your audience in previously impossible ways.

Conversational marketing has taken off recently due to technological advancements like AI-powered chatbots and voice assistants like Amazon Echo (Alexa). These devices allow people to access information faster than ever before–and they’re poised for growth as well: by 2022, it’s estimated that there will be 20 billion connected devices worldwide!

Virtual assistants

A virtual assistant is a software program that can help you schedule appointments or answer questions. They’re often referred to as chatbots, and they’re becoming more common in our digital lives.

For example, ask your virtual assistant to schedule an appointment at the salon or grocery store. The assistant will then find available times and suggest one of them based on your preferences (like “closest to my house” or “doesn’t conflict with other appointments”). You can choose which option works best for you–and then the assistants take care of everything else!

Virtual assistants are also great at answering simple questions like: What’s today’s weather forecast? Where did I put my keys? Who won last night’s game?

Smart speakers

You’re probably familiar with smart speakers, but did you know they can be used for digital marketing? Smart speakers are a new technology that allows users to control their homes through voice commands. They can be used to play music and podcasts, as well as audiobooks; they also can control smart home devices like lights and thermostats.

Smart speakers are becoming increasingly popular partly because they’re easy to use, affordable (many cost less than $100), and convenient–they’re always available when you need them (almost). If you want your brand associated with this emerging trend in consumer technology, here’s what you need:

Google Assistant

Google Assistant is the AI-based voice assistant built into Google Home and other Android devices. It can answer questions, make recommendations, and perform actions like ordering a Lyft or turning off your lights.

Google Assistant can be accessed by saying “Ok Google” or by pressing the microphone button on your phone – once you’ve enabled it in Settings > Services & Notifications > Google > Search & Now > Voice Match (or say “Hey Google”).

Google Assistant can interact with many apps on your Android device. You’ll likely find it in your favorite apps and services – like Google Maps, Spotify, YouTube Music, Uber Eats, etc. For example: If you ask Google Assistant where the nearest coffee shop is located or want to play some music on Spotify while driving home from work – it can do so.

Amazon Alexa

Alexa is a virtual assistant that provides information, answers questions, plays music and audiobooks. It can also control smart home devices like lights and thermostats. For example, if you want to turn off your lights at night before bed, say: “Alexa, turn off my bedroom light.”

The popularity of voice assistants like Alexa has grown tremendously over the past few years – especially among millennials who have grown up with this technology from an early age. According to a report by Statista Inc., Amazon sold more than 100 million devices with its Alexa feature in 2018 alone!

Siri

Siri is a virtual assistant for Apple products such as iPhones, iPads, and Macs. Siri can help you get information and perform actions such as setting reminders or making calls.

Siri’s name comes from the English word “Sir,” which means “Your Honor.” It was created by engineers at SRI International in 2007.[1] In 2010, Siri became available on the iPhone 4S as one of its default applications.[2]

Siri’s voice is that of Susan Bennett, a Los Angeles-based voiceover artist. The original Siri was a male character, but Apple changed it to a female after complaints from parents whose children thought they were talking to an adult man.

Cortana

Cortana is Microsoft’s virtual assistant, which can be used on Windows 10 and Android phones. It’s available in over 50 countries. Cortana helps you set reminders, send emails, and more–all with just your voice!

If you want to use Cortana for your digital marketing strategy:

• Download the free app from the Google Play Store or Apple App Store.
• Start creating an account with Microsoft (you’ll need an email address).
• Once signed up for a free account on Cortana’s website, go back into the app settings section of your phone and select “Connected Services” under Accounts & Privacy settings so that Cortana knows who you are when she speaks with you via voice command later on down the road!

Chatbots

A chatbot is a computer program that simulates human conversation through artificial intelligence (AI). Chatbots are used for customer service, sales and marketing, business process automation, and more.

Chatbots can be built using different technologies like text messages, voice commands, or video calls. They can also be integrated into other applications like Facebook Messenger or WhatsApp. Some famous examples of chatbots include Siri for Apple devices; Cortana for Windows 10 PCs; Google Assistant on Android devices; Alexa found inside Amazon Echo speaker devices etc.

Voice search optimization

• Voice search optimization is the process of optimizing content for voice search.
• It’s different from traditional SEO because it requires a lot of content and long-term strategy rather than quick wins.
• Voice search optimization requires a lot of time and effort to get right, but it can be a precious tool in your digital marketing arsenal once you do so.

Voice search optimization is a long-term process that requires a lot of content. You can only expect to see results after some time, but the payoff can be huge if you’re willing to put in the work.

Long-tail keywords

Long-tail keywords are more specific than broad keywords. They’re also more likely to be searched, and they’re more likely to be found on a search engine.

Let’s say you own a shoe store called “The Shoe Store.” If your primary keyword is “shoes,” it will be difficult for people who don’t know what shoes they want to find on your site. However, if you focus on long-tail keywords such as “best running shoes for flat feet,” fewer competitors and more people are searching for this specific topic!

So, how do you find these long-tail keywords? You can use Google’s Keyword Planner tool or the Google Search Console for more advanced users. Once you have your list of long-tail keywords, then it’s time to start creating content around them!

User intent

User intent

User intent is the reason a user is searching for something. It can be determined by using natural language processing (NLP), which uses machines to understand human language and speech. Knowing your audience’s user intent will help you understand what they want and how they want it delivered. For example, if someone searches on Google “how do I make cookies,” it’s likely that they’re looking for an easy recipe or tips on baking cookies–not much else!

Knowing your users’ intent will also help you find more relevant keywords to target in your SEO strategy. For example, if a user searches for “how do I make cookies,” it’s likely that they’re looking for an easy recipe or tips on baking cookies–not much else! If we know our audience’s intent, we can create content that speaks directly to them and deliver it in a way that resonates with them.

Customer experience

Customer experience is more important than ever. With the rise of voice assistants, you can improve your customer experience in various ways.

Customer experience is about the entire journey, not just one part. It’s not just about what happens when a customer interacts with your brand or product–it’s also about how they feel during their entire interaction with you as an organization. And that requires understanding what they want from you and how they talk about themselves and their needs (and even how they think).

Voice assistants allow businesses to get closer than ever to understand these things by allowing brands to interact directly with customers through conversation instead of just text or images on the screen–and this means better understanding at every stage along the way! A conversation between two people tends to be more personal than reading text off a screen because fewer distractions are involved; all parties involved can focus more easily on each other rather than being distracted by distractions around them (like ads).

Voice search is growing fast. Understand the different types of voice assistants and how to leverage them for digital marketing.

Voice search is growing fast. It’s expected to overtake conventional text-based searches by 2020. If you need voice assistants in your digital marketing strategy, now’s the time to start!

Voice assistants are a new way for consumers and businesses alike to interact with technology–and they’re only just beginning their journey into our lives. Siri (Apple) and Alexa (Amazon) are the two main voice assistant types. Both have strengths and weaknesses when interacting with customers through digital channels like email or social media marketing campaigns; understanding how each operates will help optimize for maximum impact on your business’s bottom line in 2019 and beyond.

Conclusion

The voice assistant market is growing fast; marketers must understand how it works. Voice search is a big part of this trend and will grow as more people use smart speakers like Google Home or Amazon Echo devices. Brands need to optimize their websites and content for voice search and other digital marketing campaigns, such as social media ads or email marketing campaigns.